“Personal Data” is any data that identifies you. The Personal Data which you supply to us you agree will be true. We will deal with your Personal Data in compliance with the current UK & EU data protection legislation, which includes the EU General Data Protection Regulation (GDPR) which came into force on 25th May 2018. Please note this applies only to services which we operate and control and not to other companies’ or organisations’ websites to which we may link. For such external services or sites please see their Privacy Policies to understand how they might be handling your data.
What is Snozone?
Snozone owns and operates two indoor snow slopes in the UK, and an indoor dry slope in Basingstoke called Skizone. It is a subsidiary of Capital & Regional PLC. Our registered address is 22 Chapter Street, London, SW1P 4NP.
Our Purpose for Collecting and Processing Data
Our intention is to provide the best possible experience for visitors to our slopes, the best possible environment for our people that work here, and for the local community where we operate – and the best relations with our suppliers and other stakeholders. We collect and process data to understand who our guests are, send them appropriate and relevant information, track the performance of our centres, and to help provide and improve our services as a whole.
Some data is required to operate our services, and in some cases we are required to hold certain information for legal compliance, law enforcement or contractual purposes.
Data protection laws set out a number of valid reasons for the collection and processing of personal data. These include: Consent, such as ticking a box to opt-in to receive marketing emails from us; Legitimate Interest; Compliance with the law; and, to Fulfil contractual obligations.
The Data We Collect
When you order tickets or passes we need to know your name, e-mail address and delivery address, credit/debit card number, your expiry date and 3 digit security code. This allows us to process and fulfil your order. We also ask you for your telephone number(s) so that we can contact you easily if required. We do not store any payment information anywhere on any of our systems.
When entering competitions, either at the venue or via our website, we collect personal data like your contact information, to administer the competition, for example to ensuring age restrictions are adhered to and to notify winners.
Personal details are required to sign-up to the Snozone Membership scheme, which provides members with offers and promotions at Snozone and Skizone. These details are required to administer the scheme, such as the posting of membership cards, identifying members, informing them of the current offers and promotions within the scheme, and tracking usage of the scheme.
We may collect electronic data such as IP addresses or device information when you use Snozone services such as the websites or mobile apps to monitor the performance of those services and improve their quality. However, the data will only be disclosed on an anonymous and aggregated basis not in a way in which you will be personally identified, unless consent to the contrary has been given.
To protect our venues and staff we operate CCTV systems throughout, which record images for security. We do this on the basis of our legitimate business interests. If required to do so we may provide this information to assist with law enforcement.
Where photography or filming is being performed at any of our venues, signage informing you of this will be clearly displayed so that you are aware. This is for use in our marketing materials, on our website or across our social media channels, however if you do not wish to have your image used please inform the photographers/videographers at the time.
With the exception of names used to administer certain elements of our Holiday Camps and SnoAcademy, we do not collect personal data from children under the age of 16.
We may need to process ‘sensitive’ medical data to ensure your visit is safe with us. For example our coaches may ask before an activity about any relevant medical conditions you think may impact your safety. If first aid is administered, a first aider may collect and document information relevant to the treatment carried out; any other information we receive in relation to a specific incident or viral infection.
We only send post, email, text messages and mobile notifications to you about news and services that we consider may be of interest to you only if you have given us permission to do so or if appropriate where we consider there to a legitimate interest in the information.
If you have agreed to be contacted by telephone then calls may be monitored and recorded for quality and training purposes.
Electronic notifications may be sent to you via your internet browser if you have given consent for us to do so. If you subsequently wish to remove consent for these you can do so following the instructions provided by your internet browser software.
Who Controls or Has Access to our Data?
Personal data is accessed and processed by staff at Snozone involved in operating the relevant services and marketing for the business. The use of personal data will remain under the control of Snozone at all times operating as the Data Controller. Snozone does not sell your data to other companies.
We use selected third parties, called Data Processors, to help operate our services which include, for example, an email system or database providers. When employing Data Processors, we ensure that they comply with data protection laws including ensuring that data is held securely and that only the information required to complete the work is supplied to them. If we stop using a particular Data Processor’s services we require that personal data held by them is securely deleted or anonymized.
In compliance with the law we may be obligated to disclose Data about you to a law enforcement agency or by a court order.
Personal Data is held and processed only within the EU and is held securely within our IT systems.
Data subjects have various rights in relation to accessing and amending the data companies hold on them under GDPR.
We only keep personal data for as long as necessary for the purpose for which it was collected or to comply with legal, contractual or law enforcement purposes. At the end of this period, data is either deleted or anonymized so that it can be used for statistical and analytical purposes in a non-identifiable way.
We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our wilful default.
Data Subject Rights
Data subjects have a number of rights which we recognise and uphold. These include: The right to be informed about how we collect and process your personal data which is detailed in this document; the right to access this information; the right to rectify or erase data; the right to restrict the processing of data; the right to data portability; the right to object; and, rights relating to automated decision making and profiling. Data subjects also have the right to lodge complaints with the Information Commissioners Office and the right to withdraw consent.
How do I access my data?
If you have registered via our website, you will be able to log in to your profile to edit and update your personal information. To do so, please follow one of the following links, dependent on which site you originally registered with:
Alternatively, you can email us at [email protected] with the word ‘REMOVE’ in the subject line and the email address you wish to be removed from the system. Please note that it may take up to 28 days to action your request via either of these methods.
Each marketing email we send also contains an unsubscribe link. Opting out of marketing communications will be honoured unless a later opt-in is received for the same contact details.
From 8th September 2021, face coverings at Snozone’s UK venues will no longer be compulsory, however, we still encourage all our members and guests to use them, for the general safety and well being of everyone.
We further request that guests and members respectfully retain social distancing measures as before, although again, this will no longer be stipulated by signage.
Whilst we acknowledge the steps taken to re-establish pre-COVID practices, we also recognise that the pandemic is still very much with us and the health, safety and well-being of our team, members and guests is and will continue to be of paramount importance.